With the rise of digital marketing, businesses are continuously looking for innovative ways to engage with customers and increase sales. Read More
QUITTING IS WINNING WITH NICO- a first-of-its-kind personal user interface that will guide you to end your struggle with smoking. Read More
The marketer's agenda is to influence the customer's mind. This can be done by creating a relevant connection between the minds of the customers and your brand promise or product features. Read More
Apurva Chamaria View: Fair practice code is a great way to deliver a consistent customer experience. Don't do to your customers what you wouldn't like Read More
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Let's face it: customers face the paradox of choice, the inability to choose when presented with many options, even though they like to have plenty of choices. The more you offer to choose from, the m... Read More
As a brand with over 1250 physical stores creating awareness is one of the hygiene things done. As an established brand, we are moving toward authentic listening.The ability to listen to your customer... Read More
In the last three years, we've been invited to more boardroom meetings than we ever have in the eight years before that. So CX is something that's top of mind. It's something that everyone's working o... Read More
In an earlier era, the sales teams drove large-scale product adoption, and the role of marketing was limited to communication and sometimes at crossroads on objectives. Categories, especially insuranc... Read More