Summary
A chatbot that can sell cars - this was the intent behind the solution.
Challenge
With the advent of the pandemic & strict lockdowns, there were multiple challenges which automobile companies faced - keep customers engaged - managing visitors in showrooms - transparency of deliveries
Objective
Our solution had 3 objectives: - Drive customer engagement over digital realms - Building top-of-mind brand recall - Lead Generation
Strategy
We developed a conversational solution for Nissan motors on WhatsApp to take on the above-mentioned objectives. Since WhatsApp as a communication channel is widely used by Indian consumers, it became the obvious choice. The conversational strategy was 3 fold: - Make available information on WhatsApp which could enable customers to self-qualify & drive deeper into the lead funnel. - Stay available 24*7 - Understand consumer behaviors and patterns
Data
The automotive growth rate in India is growing at 9% per year and soon is expected to become the world's fourth-largest market. With Nissan laying the land for growth with its innovative offerings & huge brick & mortar setups, it became important to streamline the digital side of things
Solution
Simplified conversations build memorable experiences for customers. Simple doesn't mean simple words, but when a brand is always available for its consumers & can respond immediately without fail. With the WhatsApp-powered conversational solution, we did just that.
Results
With our solution, Nissan motors saw a 4.5% increase in website inquiries and 50% higher conversions from inquiry to booking.