Articles and stories

Targeting the elusive UK CXOs in United Kingdom First time leveraged cookie-less audience targeting to maximize & increase on-target reach along with 1P account-based audience targeting to reach exist

Opting for a mobile-centric strategy, we aimed to capture attention and leave a lasting impression on our audience while they were on the move. Partnering with a mobile engagement platform, Cofsils en

Plan Your Goals with Ease: Introducing Goal Planner Charting a course towards your financial goals is the cornerstone of a successful investment journey. To help you embark on this path with confidenc

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Our strategy was weaved into the Attract, Inform, Convert and Engage funnel. On Print plus on ground we created an IP With most influential persona's in tier 2&3 markets – Shreshtha Pradhan. Where m

The Unforgettable Game: boAt's Winning Symphony in the IPL Spectacle In the realm of IPL, boAt turned adversity into opportunity, striving to be more than a participant, emerging as the most remembere

Quit smoking with your friend Nico!!! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop for enabling a

The campaign encouraged women to not view their increased weight, stretch marks and saggy skin as their weakness and celebrate their post-pregnancy bodies.

"Zamana Badal Jayega – Bridgestone Sturdo chalta jayega."

We collaborated with a remarkable father-son duo from Bollywood, Ranveer Singh, and his father, Mr. Jugjeet Singh, who is often less known to the audience. Considering his reserved nature and unfamili

Our Kotak Merchant One Account campaign successfully transformed the narrative for small retailers across India, empowering them to embrace digitalization with passion and purpose. Through three compe

WINNING BACK-TO-SCHOOL WITH KIDZSTATION.ASIA KidzStation.Asia, a renowned kids' toy retailer in Indonesia, sought to elevate its online presence. Performics stepped in to help with clear-cut objective

How a New York Brand Gatecrashed Indian Weddings

Basis this system, the campaign achieved an overall 3/5 which is over category benchmark and bifurcated as per below: 1) Avg. Time Spent: 2.5 out of benchmark of 0-1 2) Bounce Rates: 4 out of benchmar

Ask Nestlé - India's first corporate service brand that simplifies nutrition for all.

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

TECHNOLOGY SE RISHTA JODO! In a sea of uniform sales and price-battles, our campaign highlights the transformative potential of a unified vision across diverse touchpoints. We addressed the often-igno

Headline – Airtel Prepaid's Digital Leap: Achieves 65X Growth in Customer Acquisitions Airtel Prepaid aimed to revolutionize digital customer acquisition by launching online SIM delivery in 2022. Th

• Drive consideration of Hershey's Premium range of chocolates on Valentine's Day, leading to offtakes of it's gift packs

The award-winning show, Birlasoft On Air (BOA) Revolutionizes Corporate Communication! Uniting a diverse global workforce, BOA's tech-driven approach and content strategy redefine internal communicati

Digitization of Dealer Partners

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

In a performative world, it is performance raised to the power of time. It is ENDURANCE.

No More Half Truths - Systematic approach exposing reality of phenyls

No More Half Truths - Systematic approach exposing reality of phenyls

Unlearning Insurance

In a bold move to tackle frauds in India. We introduced "Vigil Aunty," a virtual anti-fraud influencer. This campaign creatively blended humor with vital cybersecurity education, targeting both tech-s

Policybazaar, India's premier insurtech, is committed to transparency and customer-centric innovation. Recognizing the unique needs of India's middle class, we introduced PB Meet—an in-house telecal

This World No Tobacco Day- Nicotex Believes You Can! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop

Nanhi Kali's campaign, tugs every heartstring by telling the story of two Lajjos – one is a girl and the other a buffalo.

Knight Club - Ekdam Fatafati App was launched at the start of IPL 2023 season to stay connected with KKR fans and received massive response since the launch. App was downloaded by over 50k fans in fir

SAP Startup Social is SAP Labs India's flagship thought leadership summit for the startup ecosystem in India, which aims to bring together some of the best minds from the ecosystem. Initiated in 2016,

Headline: Happy holidays, happy kids. The campaign was conceived to send a message to the parents that holidays create memorable family time. The other thing which the campaign wanted to address was t

Revolutionizing Retail Media Advertising: Unleashing 41% Business Growth and a 29% ROI Boost with Advanced AI & Machine Learning - The Future of Smart Campaign Optimization and Profitability

The metaverse represents a new way to do business. It offers opportunities to reinvent customer journeys and operational processes. This opens innovative marketing opportunities for TEN BKC. The integ

TitleHeadline: +191.3% growth within just 6 months Revolutionizing Flabbery's digital presence led to remarkable success. Addressing foundational issues through content pruning, enhancing content qual

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Conversational AI Chat bot helped us to provide improved customer service and being available for our customers at their preferred time, This helped us generate leads and even closures, Which eventual

This World No Tobacco Day- Nicotex Believes You Can! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop

Equentis Driving change for women in Finance. In a world where financial empowerment knows no gender, Equentis's #HarGharLakshmi campaign aims to inspire and encourage every woman to manage the family

Headline: HDFC Life Got Talent - Shining Brighter, Reaching Further, Engaging Deeper HDFC Life Got Talent evolves to include immediate family members of employees, expanding beyond internal walls. Col

Presenting our innovative, multi-channel campaign for Cross-sell/Up-sell - Product Recommendation Analytical Model campaign | An industry-first, personalized, automated, advanced analytics led product

TrueBalance undertook a campaign to heighten visibility in the Fintech market with the respective objectives. Results showcased achievements, with the average rating growing to 4.3, app visitors exper

Product Unavailability Challenge: Successfully addressed the absence of specific loans like amount-based and types by optimizing our category page, securing high rankings for related keywords. Inactiv

Infidigit's SEO Triumph: Elevating Myntra's Online Presence and Revenue This Case study unveils how Infidigit's SEO expertise empowered Myntra's success story. In the dynamic landscape of online fashi

Spinny's SEO journey combined user-friendly methods, inviting CTAs, and creative content tactics. By blending data insights with imaginative approaches, the campaign achieved remarkable results, boost

Through comprehensive SEO optimization initiatives, Infidigit not only facilitated Extramarks in surpassing major competitors and attaining their business objectives but also orchestrated a substantia

Weaving success for 16x Growth in Non-Brand Clicks Infidigit and Libas embarked on a successful journey within a fiercely competitive niche. Collaboratively, the teams set objectives, tackled challeng

Forge With PayU' is unlike any run-of-the-mill testimonial campaign. It is a 6-episode series of digital-led videos that highlights the unique stories of some of our SMB/startup partner brands. These

Livon's global PRIDE month campaign aimed to empower gender-fluid individuals, addressing LGBTQ challenges in self-expression through its Uncut Series. Targeting fashion-forward youth, Livon created a

DreamSetGo's mission is to be India's most reliable platform offering incredible sporting experiences with bespoke leisure travel and our carefully selected campaign 'Experience The Exclusive' hits th

"Glance Smart hai, bhidu – unlock nahi karne ka!" - Jackie Shroff | Bollywood Star, Viral Magnet & Glance Fan Find out how Glance created massive buzz around how 'Smart' their lock screen is, by sma

#OurCityOurHome Magicbricks choose to enter the thriving Lucknow market and revolutionize real estate transactions in an offline-dependent city. Using evocative long format narrative, we educated resi