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Prespectives

AI vs HI: The Changing Face of Conversation Marketing

As the marketing landscape has evolved, businesses have recognized the importance of building authentic connections with their customers to drive growth. Conversation marketing, a strategy that focuse

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Prespectives

Disrupting Trends in Digital Advertising in India

Rise of Videos as the Desired Form of ContentVideos are fast emerging as the most popular form of Content for online consumption across the entertainment, news & educational sectors. A well made, enga

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Prespectives

Marketing in the Shifting Landscape of Generational Media Habits

Marketing in the Shifting Landscape of Generational Media HabitsThe world of media consumption has shifted dramatically in recent years, with the rise of digital media, the increasing popularity of so

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